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The Research on Internatitional Competition of Chinese Furniture Company

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Tutor: LiKeZhong
School: Central South University of Forestry Science and Technology
Course: Wood Science and Technology
Keywords: Furniture companies,Competitive,Tactics
CLC: F426.88
Type: Master's thesis
Year:  2008
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Abstract:
With the development of economic globalization , China has become a furniture manufacturing , however, the level of international competitiveness of Chinese furniture enterprises are still not high compared with foreign companies , the difference between a great distance in terms of industrial scale , design team , marketing mode . Chinese furniture market continues to open up , accelerating the process of internationalization , Chinese furniture enterprises will face tough international competition . Characteristics of the international competitiveness of enterprises , including the ability to create value , internal ability to lead , differentiation capacity , dynamic development and lasting ability of these elements , the determinants of the international competitiveness of Chinese furniture enterprises resource conditions , competition in the domestic market , design innovation capacity and marketing innovation capability . The papers of Chinese furniture enterprises labor , labor productivity, and the degree of specialization , the design and marketing of the status quo , the comparative advantage of foreign furniture enterprises in product differentiation , technology research and development and marketing strategy , to explore ways to enhance the international competitiveness of Chinese furniture . The research results show that the design innovation and marketing innovation is an effective way to enhance the international competitiveness of Chinese furniture enterprises . In the design to give full play to the essence of traditional Chinese furniture culture do make the past serve the present ; emphasis on diversification , intelligent and green furniture product innovation . Diversified retail model to learn from foreign furniture enterprises in marketing , combined with the marketing strategy of market segmentation ; Also note that the \publicity ; the other heyday in the network , the Chinese furniture industry to continue to build the network market ; exports will also be one of the keys to enhance the international competitiveness of Chinese furniture enterprises want to export as a focus of the marketing strategy .
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