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Promotional clothing prices Application and Benefit Analysis

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Tutor: ChenYan
School: Suzhou University
Course: Fashion Design and Engineering
Keywords: Clothing,Price Promotions,Economic Analysis,Consumers perceive
CLC: F407.86
Type: Master's thesis
Year:  2010
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Abstract:
Clothing sales in the competitive market , price promotions because the advantages of quick short term is widely and frequently used . Today , a variety of promotional activities clothing prices have begun to take shape , but the lack of appropriate scientific and reasonable theoretical support . And the vast majority of clothing apparel merchant price promotion decisions are developed empirically . For price promotion theory behind the actual needs of the current situation , this paper focuses on the analysis of the apparel market promotional methods commonly used in various price the form and nature , as well as in different clothing retail end of the actual application . And respectively, from none other way , restrictions and price discrimination level perspective on a variety of price promotion methods for classification of characteristics similar price promotion methods for comparative analysis , pointed out their essential difference . This article from the perspective of opportunity costs and benefits of the economic effects of promotional clothing prices , the economic effect of the proposed evaluation . In addition, the price promotion of clothing based on the analysis of economic benefits discussed corresponding to different marketing objectives, the evaluation index value limit. \This discount rate , respectively, from a theoretical point of view and the actual discount rate price promotion of these two methods are analyzed and explained by examples were demonstrated . Price promotions on consumer apparel purchase price promotion effect of impact is an important aspect . This paper questionnaires and individual interviews on the apparel consumer market the most active consumer groups - young consumers conducted a survey to investigate the group 's apparel buying behavior and cognition price promotion , based on the findings of the clothing prices promotion of the degree of stimulation of consumer groups . This paper also presents price promotions to stimulate consumer apparel buying the general pattern and discounts through direct empirical studies to verify the reasonableness of the stimulation pattern . Finally, the paper from the right promotional merchandise , target customer groups and brand positioning point of view , the clothing price promotion strategy put forward practical application of reasonable proposals . The research results can be for the apparel retailer 's price promotion decisions to provide practical reference for .
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